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Scented Body Products Prove Popular

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By: TOM BRANNA

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Nine out of ten women in the US use a scented personal product, and the majority of fine fragrance users also use some type of scented body product, according to the 2014 Women’s Fragrance Track Report from The NPD Group, Inc., a global information company. Nearly 60% of women, age 16 and up, currently use a fine fragrance juice as well as a scented body product. This is a true statement for most women, regardless of their age or race. However, about one-third of women, across all demograp...

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